Apple App Store: Paddle deals with other in-app payment methods


Apple faces direct competition in processing in-app payments in programs for iOS: financial start-up Paddle announced a new corresponding feature and also a waiting list for interested developers open. The company, which has already made a name for itself among shareware providers and many content vendors with its easy-to-install payment technology, wants to offer an API for direct integration into iOS apps in the future. The planned tariff clearly undermines Apple’s commission.

With the new service, Paddle is responding to a US court ruling in the dispute between iPhone maker and gaming giant Epic. This had established that Apple did not have a monopoly on the App Store. Still, the company needs to offer new payment options outside of the App Store ecosystem. The litigation is actually not over – both parties have appealed. Paddle wants to offer its new service now and legally sees itself on the safe side.

No more Macs and me

No more Macs and me

No more Macs and me

Paddle simply called the service “Paddle In-App Purchase”. A short video shows that in addition to credit card payments, it can even be used through Apple Pay. However, the current API is not very elegant – users are redirected to a browser. Apple’s in-app purchases are built directly into the operating system or executed within the app.

Nevertheless, the service should find friends quickly. For example, Paddle only charges a 10% commission for purchases under $ 10, Apple usually wants 30% here (in some exceptional cases and with small sellers, 15%). When it comes to larger amounts, the aforementioned Apple rates remain in effect, while Paddle only accounts for 5% of sales plus 50 US cents per transaction.

According to his own information, the paddle has other advantages. This gives developers more control over which payment services to offer – PayPal in all countries, for example, and AliPay – and, important to many, direct access to customer data, including e-mail addresses. mail. This direct relationship with customers is currently largely blocked by Apple, which binds developers even more closely than it already does to the App Store. Paddle also offers direct management of refunds, improved subscription features (including pausing) and updating of payment methods. You can also set prices freely and don’t need to use Apple’s fixed price groups.

It’s still unclear when Paddle’s new in-app purchases will arrive, but it should be “soon”. It is also not clear whether initially only the United States will be covered or if developers in other countries will also have access. In addition, of course, there is also the risk that Apple will launch apps in the future that use Paddle instead of the routines built into the App Store. As mentioned, the proceedings are still ongoing – as well as various investigations carried out by the competition authorities, including in the EU.


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